Supahands Redesign

Project Duration

May 2015 - March 2016




1 Product Manager, 2 UI/UX Designer,
1 Web Developer


When Supahand first founded, it was a platform for a freelancer to sign up and become a virtual assistant for all type of tasks such as flight ticket booking, event planning, meal ordering, data entry and transcribing.

This freelancer is called SupaAgents. Our SupaAgents mainly comprises of college students, homemakers, single parent, and retirees that are based in the South East Asia region (Malaysia, Indonesia, Singapore, and the Philippines). We charged our client by "Hands." A "Hand" equals to 20 minutes worth of work. The rate is, however, ranging from MYR8 - MYR12 (USD$1.96 - USD$2.94) per hand according to the complexity of work.

The whole web app of Supahands was originally designed by a digital agency, commissioned by the founders. It already worked great, however as the business demand grows, its MVP version of the landing page and its web app becomes outdated. So there is a need to address that quickly.

Supahands Landing page circa 2015

My Role

Supahands was just a year old when I was brought in as their new UI/UX guy. As a new company, it pivoted a few times to suit the market needs. My task this time around was to design a unique experience for its landing pages and web app (dashboard) to reflect the latest branding and business direction.

Ideation and Process

Comparative Study Old vs. New

Almost 50% of the landing page content was similar. So I need to make a brief comparison between the old and the new. It looks natural on the surface, but to be frank, I need to relearn what the previous designer developed few years back.

Apart from that, the core team organized many meetings with the stakeholders to obtain as much information as we could and tabulate it as a needed item in the new version.

Site Map and UX Flow

Apart from eyeballing on what could be the changes needed. I redraw the site map of the first version to help me look more in-depth on the real journey. Since Supahands only have one developer at that time, we decided on a consensus to not elaborate further on the UX flow from the first version landing page since it is going to require more time to develop the system.

This site map then serves as a reference point every time the team has to do a discussion about the site.

Public Map of Supahands

User Dashboard

As for the user dashboard, it was a different story altogether. We overhaul the first version into a better one. The user feedback that we gathered helps us to solve certain pain points that matter.

We’ve introduced color coding for our task status’ which makes it all easier to vet through many existing tasks in a glance. Other than that we’ve also decided to make it a little clearer on how many Hands each task has taken. So now it’ll always be clear how many Hands each of the tasks has taken, helping the user keep track of it all.

Lastly, we try to emulate what others did in term of information sorting so that the user has more control over how they will see their dashboard. All controls now are positioned to the left side menu.

The method before this was to use a dropdown list to filter through tasks based on its status. We’ve done away with that and have placed these filters on the left sidebar as well.

Registered User Map of Supahands

Visual Design

Centralised Information

A hired digital agency developed Supahands branding on its early day. Fast forward, during this redesign process, I took the chance to document it into a version where it is publicly accessible and neatly informed.

Screencap of the Documented Branding

The SupaCharacter

Honestly, I’m no illustrator, but my other colleague that was also a UX Designer in the team help us to grow the character further to accommodate the new design. It was a tough one I must say. Using a visual character aspect in your web design somehow very limitive in term of what you can do with your overall design language. However, we managed to get hold of it eventually by settling on a middle ground.

SupaCharacters help to visualise product intention.

Delivery and Handoff

The product development team at that time was no bigger than five people including me. When all was said and done, I help coded some of the front end pages which I implemented using Bootstrap and Javascript. Most of it managed to get released in production.

The final landing page screens.

The earlier version of the dashboard.

The final dashboard screenshot. You may also visit its mobile version at

We printed and blue-tacked our competitors landing pages for feature comparison.

Quick wireframing before jumping into the hi-fi mockup.